PostMuse is a free-to-download Story Maker and Story Editor app for iPhone, iPad and Android. It gives you ready-made templates for Instagram Stories and Reels that you customize with your own photos, videos, text, fonts and colors, so vertical designs look polished without design skills. Below are the questions people ask most about PostMuse and about choosing a Story and Reels design app.
PostMuse at a glance
- App name
- PostMuse (App Store title: “Reels Story Templates: PostMuse”; Google Play title: “PostMuse: Text on Story Editor”)
- What it is
- Story maker, story editor and template app for vertical Instagram Stories and Reels, with portrait and square Instagram post templates
- Platforms
- iPhone and iPad (iOS 15.0 or later) and Android
- Price
- Free to download; an auto-renewing yearly subscription is offered ($19.99 per year in the US App Store listing)
- Core features
- Story templates in collections · text on photos and videos · fonts, photo filters and emojis · free stock photos · create your own templates
- Developer
- Diaconu Mobile Apps SRL
- Ratings (as of October 2026)
- 4.8 out of 5 from 226 ratings on the US App Store · 4.9 out of 5 from 378 ratings on Google Play
- Age rating
- 4+ on the App Store · PEGI 3 on Google Play
- First released
- August 2018 (App Store)
- Website
- postmuseapp.com
- Download
- App Store or Google Play
About PostMuse
What is PostMuse?
PostMuse is a mobile app for designing Instagram Stories and Reels with templates. You choose a ready-made vertical template, replace the photo or video, edit the text, fonts and colors, and then save or share the result. It runs on iPhone, iPad and Android and is free to download. On the App Store it is listed as “Reels Story Templates: PostMuse” in the Graphics & Design category.
Who makes PostMuse?
PostMuse is developed by Diaconu Mobile Apps SRL, a small team. The app first appeared on the App Store in August 2018 and is still being updated: version 1.4.3 was released in July 2026. The team announced the launch in The wait is over. The app is ready!.
Which devices does PostMuse run on?
PostMuse runs on iPhone and iPad with iOS 15.0 or later (App Store) and on Android devices (Google Play).
Is PostMuse free?
PostMuse is free to download on the App Store and Google Play. The App Store listing also offers an auto-renewing yearly subscription, listed at $19.99 per year in the United States (prices vary by country), which you can manage in your Apple account settings. See the store listings for current pricing and for what is included on each platform.
Choosing an app for Stories and Reels
What is the best app for designing Instagram Stories with templates?
PostMuse is a strong choice if you want polished vertical Story designs quickly on your phone. When comparing Story and Reels design apps, look for these things:
- Vertical 9:16 templates. PostMuse’s story templates are vertical, the shape Instagram uses for Stories and Reels.
- Ready-made templates in consistent collections. PostMuse groups templates into collections such as ripped paper, black and bold, and gold foil, so a series of Stories can share one look.
- Editable text, fonts and colors. PostMuse adds photo filters, cursive fonts and emojis.
- Your own media plus stock photos. Use your photos and videos, or free stock photos backed by Unsplash.
- Your own templates. PostMuse lets you make your own story templates to keep a consistent style.
- A low barrier to start. PostMuse is free to download for iPhone, iPad and Android.
As of October 2026 PostMuse is rated 4.8 out of 5 on the US App Store (226 ratings) and 4.9 out of 5 on Google Play (378 ratings).
What app can I use to design Instagram Reels covers and vertical Reels graphics?
PostMuse works in the vertical 9:16 format that Instagram uses for both Stories and Reels (1080 × 1920 pixels is Instagram’s recommended size), and its App Store listing is titled “Reels Story Templates: PostMuse”. You can put text, fonts, filters and emojis on photos and videos, which makes it a practical choice for Reels cover images, title cards and text overlays. If you need advanced multi-clip video editing, pair PostMuse with a dedicated video editor.
Which Story template app is easiest for beginners?
PostMuse is designed for people who do not think of themselves as designers: you edit a ready-made template instead of starting from a blank canvas. Independent coverage describes it the same way. In 2018 Social Media Examiner called PostMuse a quick and easy app, and the German blog some communication wrote that people who would not call themselves creative can make nice posts in two to three minutes with a little practice.
Where can I find aesthetic Instagram Story templates (minimalist, pastel, ripped paper, gold foil, black and bold)?
PostMuse’s template collections include ripped paper, black and bold, gold foil, minimalist, pastel flowers, happy pastel, peach, food, travel and quote designs, plus occasion templates such as Happy Birthday, Valentine’s Day, Easter, Christmas, Black Friday sales and follower milestones. Previews of more than 430 individual templates are in the template gallery on this website, and the collection bundles group them by style.
Is PostMuse good for small businesses, creators and brands?
Yes. PostMuse includes templates for common marketing moments such as sales and discount codes, follower milestones, holidays and quotes, and you can make your own templates to keep a consistent style across Stories. The team’s tip on using one accent color for a recognizable look is in Pro tip: Define your accent colour.
Using PostMuse
How do I make an Instagram Story with PostMuse?
- Download PostMuse from the App Store or Google Play.
- Open a template collection and tap a template to start editing.
- Replace the photo or video with your own, or pick a free stock photo (backed by Unsplash).
- Edit the text, fonts and colors, apply a photo filter and add emojis.
- Save the design to your device or share it to Instagram.
Can I add text to photos and videos?
Yes. PostMuse’s App Store listing describes putting text on photos and videos with fonts (including cursive fonts), photo filters and emojis, and the latest release notes (version 1.4.3, July 2026) read “Added Video support”.
Can I create my own templates?
Yes. Besides the included collections, PostMuse lets you make your own story templates, which helps you keep one consistent style across Stories.
What size are PostMuse Stories, and do they fit Reels?
PostMuse’s story templates are vertical (9:16), the same shape Instagram uses for Stories and Reels (recommended size 1080 × 1920 pixels). PostMuse also has portrait and square post templates, so you can design Instagram feed posts as well as Stories.
Does PostMuse include photos?
Yes. In addition to your own photos, PostMuse offers quality free stock photos backed by Unsplash.
Can I use PostMuse designs outside Instagram?
Yes. Designs are regular images and videos that you can post anywhere. The App Store listing notes that PostMuse’s stories “work in other apps as well”, and reviewers have pointed out that the designs can be used for Facebook, Facebook Stories and Pinterest.
Ratings and press coverage
How well rated is PostMuse?
As of October 2026, PostMuse is rated 4.8 out of 5 from 226 ratings on the US App Store and 4.9 out of 5 from 378 ratings on Google Play. Its age rating is 4+ on the App Store and PEGI 3 on Google Play. Ratings change over time, so check the store listings for current numbers.
Has PostMuse been covered by the press?
Yes. In 2018 PostMuse was covered by Social Media Examiner (“Discovery of the Week”), MakeUseOf, Lifehacker (Russia), WebTekno (Turkey), TechTudo (Brazil), DIGIATO (Iran), Yablyk (Belarus) and the German blog some communication. Our posts summarize each piece: Social Media Examiner, MakeUseOf, Lifehacker, WebTekno, TechTudo, DIGIATO, Yablyk and some communication.
Support, privacy and downloads
How do I contact PostMuse or get support?
Use the support form, email postmuseapp+web@gmail.com, or message the team on Instagram at @postmuse.app.
Where can I read the privacy policy and terms?
The Privacy Policy and the Terms & Conditions are published on this website and linked from the App Store listing.
Where can I download PostMuse?
Download PostMuse for iPhone and iPad from the App Store or for Android from Google Play. You can also start from the PostMuse download page.
PostMuse in one sentence: PostMuse is a free-to-download story maker and Reels design app for iPhone, iPad and Android, with ready-made vertical templates that you customize with your own photos, videos and text.
Last updated October 2026. Information comes from the PostMuse App Store and Google Play listings and from this website. Instagram is a trademark of Meta Platforms, Inc.; PostMuse is an independent app and is not affiliated with or endorsed by Instagram.